Sellers … Would you ever … EVER … allow a real estate agent to put a for sale sign in your front yard with a rider that said “OVERPRICED!”?
Assuming the answer’s no, then why would you ever … EVER … allow a real estate agent to send your listing to a website to do the same thing?
Many real estate agents will talk about the importance of “maximum exposure” and advertising your listing on as many websites as possible. The problem is they don’t much seem to care how your home is positioned once it’s uploaded to any given website.
It’s a lot like that old saying that all publicity is good publicity. But when it comes to selling your house …
UNLESS YOU HAVE PAPARAZZI FOLLOWING YOUR EVERY MOVE, BAD PUBLICITY IS JUST THAT – BAD PUBLICITY
Listing Syndication the Smart Way
Here’s my syndication guarantee … I’ll send your listing to Zillow, Trulia and Realtor.com as long as doing so portrays your home and the market value-based list price on which we decide in a favorable light. If it doesn’t – if we’re about to advertise your home to the masses as being overpriced – you’re better off with this:
How do I know? The house above sold in 22 hours without being syndicated to any of the big three sites and sold for market value – more than 10% above the Zestimate.